As a savvy property manager, you already know the value of a strong marketing plan. Company growth and income depend upon adding new management accounts on a regular basis.
Did you know that in the midst of your enthusiasm about acquiring new owner accounts, you might be missing out on hidden opportunities with existing clients? It is easy to be concentrating on acquisition and forget about nurturing your existing relationships.
Property management newsletters are an excellent marketing option to nurture your clientele. They help you stay connected with current clients, help increase your property management business, and educate your owners and tenants. They can help you increase referrals, encourage investors to grow their portfolios, earn and maintain your clients’ loyalty, and more.
Newsletters can maintain contact with tenants, educate them on important issues, send them important announcements, and find out if they are thinking of purchasing a home. It always helps to know when a tenant may be thinking of moving. In addition, if a resident is thinking of buying, the company can benefit by selling them a new home or receiving a referral fee.
Of course, property management newsletters are an excellent way of adding new management accounts. You may not get that account immediately. A newsletter is the perfect tool to keep marketing your services after your initial contact with a prospective owner.
You may be thinking that anyone can create a company newsletter, and you would be right. Anyone can put words on paper, into an email, or on a web page. However, creating an effective newsletter marketing process is tougher than it may seem: design, format, frequency, Can Spam regulations, and. . . . oh yea, article content. Many newsletters fail because it is often difficult to find the time and material to write the articles needed for each edition. LandlordSource has landlord and tenant articles to help you create successful newsletters.
Dee Allomong has over 10 years of experience in Internet technology and strategic marketing. You can reach her at DeeAllomong.com.
Disclaimer: LandlordSource does not represent the article content in this website as legal advice. It is shared information only and up to the reader to use this information responsibly, seeking legal advice as necessary to their business.
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