Some property management companies plan extensive marketing programs to promote business – brochures, post cards, stationary, advertising, websites, and more. They invest a lot of time, money, and thought into these marketing efforts. However, in the midst of all of these marketing changes, business cards are often neglected. Yet, they are invaluable when introducing yourself and forming business connections for your company.
When was the last time you looked at your business card objectively?
Does it do a good job of representing you and your company?
Here are some things to evaluate:
Is it accurate?
- Contact information is correct.
- Website address and social media accounts are listed.
- Logo is current.
- Photo, if used, is current.
- Good use of the front AND the back of the business card.
Is it readable?
- Text is large enough.
- Fonts are easy to read (many fancy fonts aren’t).
- Spacing is adequate.
Is it consistent?
- The colors are consistent with other marketing materials.
- There is a tag line that represents your current messaging.
- The look and feel of the card coordinates with your other branding.
Is it interesting?
- Consider creative alternatives (e.g. a CD-ROM business card that can contain additional information about your company). But remember not to get TOO creative – a business card should still be easy to carry and use.
- Use an interesting layout. Typically business cards have a landscape orientation, consider a portrait orientation as an alternative
- Include a free offer. Many people won’t contact you directly to begin with. Provide a way for them to gather more details about your company by signing up for free information that does not require immediate personal contact – like a free report or educational email series. This also allows you to capture contact information from interested people.
- Your goal is to be memorable. Your business card should be designed to capture attention and encourage people to take action.
Also include an electronic business card (vCard) in your email to make it easy for email recipients to add you to their address book. Look up information about creating a vCard in your email program (e.g. Outlook or Gmail).
Lastly, USE your business cards. Hand them out freely – don’t leave them to gather dust in your desk drawer. Take them with you to personal events, business events, community events, etc. You never know when a casual conversation might lead to a business connection. Be prepared! Use your business cards effectively and have a prosperous New Year!
Jean Storms, MPM® is the founder/author of LandlordSource and has been a NARPM® member since January 1993.
Disclaimer: LandlordSource does not represent the article content in this website as legal advice. It is shared information only and up to the reader to use this information responsibly, seeking legal advice as necessary to their business.