Marketing for Growth Manual is an instructional PDF document.
The Real Estate / Property Management office in order to grow needs to utilize various marketing strategies. This manual covers current marketing strategies that can convert leads into customers, build reputation, trust and community without having a huge budget to make it happen.
This product addresses
- the purpose of marketing
- how to utilize different strategies successfully
- building a community, brand awareness, thought leadership, and more…
Marketing Helps Build and Maintain Your Brand Identity
The growth of your property management business is positively correlated to the reputation you have as a brand. It is fair to say that your brand equity is determined by your reputation in the eyes of potential consumers. Considering the significant role of brand reputation in delivering more business opportunities, most marketing activities should be geared toward building equity for your brand.
While you can build your reputation in the eyes of current consumers by repeatedly meeting and exceeding their expectations, the criteria is a bit different when it comes to future customers. Your business’s reputation is built through how you engage with customers online. Additionally, testimonials play a significant part in influencing a positive reputation. Reviews and testimonials give you the vote of confidence that consumers need. We all want positive reviews, but negative reviews can be a gold mine if you look at them as an opportunity to explain how you do business. Always address the negative review head-on professionally. If future clients see that you are professional, and your response is how the client would have responded, you are gaining hearts and minds of future clients.
Remove Clutter from your Website
The presence of clutter on your website can detract your customers from the message or the value that you are trying to convey to them. Content that is too long, complicated animations and stocky website images, too many font styles are just a few examples of items that can take attention away from your website.
Your online audience has an attention span of barely 8 seconds. Keeping this information in mind, you need to be respectful of people’s time constraints and get to the point. This can be done by breaking your content into sections, coupled with applicable images with concise and clear headers. Avoid jargon and present your information clearly.
Know When to Ask for a Referral
Just like knowing who to ask for a referral or testimonial, you should also know just when to ask for one. A good time for property managers would be just after they have settled issues with a tenant or done something that exceeded their client’s expectation. When that happens, you can ask your happy client to give you a positive testimonial on whichever platform you prefer. Listen for the opportunity to ask for the referral. When a client whether a property owner, tenant or vendor gives you or the company a compliment or is super happy with an outcome that is the time to ask. Provide lots of ways to get the testimonial. Don’t make your clients jump through hoops to give the review.