What is the first thing that comes to mind when someone says the word branding? Most people think of logos and symbols: the distinct Coca Cola red can with the white script the Apple [...]
The first article of this series, Can You Talk the Talk addressed how systems play a major role when making an owner presentation; the second, Preparing and Presenting the Talk detailed how to put [...]
In my first article of this series, Can You Talk the Talk? I addressed how systems play a major role when making an owner presentation. Now it’s time to review how to put an [...]
Creating a strong online marketing program for your property management company is tricky. It can be tough to tell the difference between success and failure. You invest time, money, and resources into planning and [...]
This article is the first of a three part series to demonstrate how putting efficient property management systems in place can increase your success in procuring new owner accounts. Recently, I received an email [...]
This is the third article in a series about lifecycle marketing for property managers. Lifecycle marketing is a framework for designing and implementing a marketing strategy that increases property management accounts and retains existing [...]
In September, I wrote an article about identifying the “perfect client” for your property management business. This is a critical first step toward developing a strong lifecycle marketing plan. It helps you become more [...]
While preparing to write this article, I did a quick Google (and even Bing) search for “Lifecycle Marketing for Property Managers.” I was completely flabbergasted to find no relevant blogs, articles, videos, or other [...]
If you’re like most property management company owners, you spend money on business logos, publications, signage, and various forms of advertising to create a professional image that reinforces your brand identity. However, when it [...]
