The world has a love / hate relationship with email marketing. I know I certainly do… We love the convenience of having special offers and relevant information delivered straight to our inboxes. We don’t [...]
I’m going to tell you a secret. All through school, Kindergarten through college graduation, I hated writing. The writing process could be so painful. If you went through school in the pre-Internet days, you [...]
Some property management companies plan extensive marketing programs to promote business – brochures, post cards, stationary, advertising, websites, and more. They invest a lot of time, money, and thought into these marketing efforts. However, [...]
If you’ve been a LandlordSource customer, newsletter subscriber, or blog follower for very long, you know that we have a high regard for NARPM®, (the National Association of Residential Property Managers). The founders and [...]
Let’s start this conversation by defining marketing. Dictionary.com: the act of buying or selling in a market the total of activities involved in the transfer of goods from the producer or seller to the [...]
The world is obsessed with photos. We are no longer satisfied with capturing the big events of our lives on film, we are in love with capturing small memories and moods. Then, we quickly [...]
We live in an age of comparison. I do it. You do it. Your prospects and clients do it too. We identify an area of need (or a desire) and then go shopping online [...]
Have you ever played a game of 20 Questions? Player One thinks of an object. Player Two is allowed to ask up to 20 questions that reveal attributes of the object in Player One’s [...]
Last month, I attended a small business conference that was hosted by my former employer, Infusionsoft. One of the speakers, a small business owner, shared a phrase that keeps running through my head – [...]
