We’re talking about marketing yourself and your company today, and there are a lot of Landlord Source products that can help you when you’re meeting with new clients and selling them on your property management services.

Why Should I Hire You?

A question that property managers hear from landlords, investors, and other rental property owners is a simple and very direct one: why should I hire you? Even if they don’t ask you that, they are certainly thinking it, and it’s your job to answer it in a way that makes you and your company seem like their natural and ultimate choice for providing property management services.

But, answering it is not always so easy. It should be – you know you’re a great property manager and you know you run a great company. However, answering what should be a simple question can sometimes get tricky. You have to be creative, and you have to be prepared.

Turning Negatives into Positives

Perhaps you’re nervous about answering that question. If so, you need to know how to turn a negative feeling into a positive feeling.

Recently, I met with someone who told me she has a learning disability, and because of that disability, meeting new people and talking to new prospective clients is really hard for her. She gets nervous and anxious like we all do, but for her it reaches a different level. She’s very deliberate in how she speaks and operates, and she likes to take her time and think things through. So, when someone asks her a question like why should I hire you, she feels very trapped and put on the spot.

We turned that learning disability around, and instead of being something that this person had to worry about, we made it a very good reason to hire her. It became a marketing pitch. We practiced how she would tell prospective clients that if they hired her, she would be extremely deliberate in how she does things. For example, contracts would be perfect and free of error and mistakes. She would be thorough, and very good at investigating situations. If maintenance was required at a property, she could be counted on to make sure things are handled to the last detail.

Think about your Strengths, which may be disguised as Weaknesses

It never occurred to this person that her learning disability could actually set her apart from her competitors. Everything she had learned to think was a negative could be turned into a positive and used as selling points when it was time to tell people why they should hire her.

You probably have some things about yourself that you think are holding you back from earning extra business and winning extra clients. Start re-thinking about those negatives and figure out a way to turn them into positives. It’s not as hard as you think.

If you’d like help working through this, please contact us at Landlord Source. We’d be happy to help you work on answering this important question in the best way possible.


Kathleen Richards, is the owner of LandlordSource and The Property Management Coach.  With her 12 years as a broker/owner of a property management company she speaks from experience. Kathleen authored, Property Management A-Z and teaches regularly at community colleges and conferences on property management topics. She is active in her field and holds professional designations as Master Property Manager (MPM®) and Residential Management Professional (RMP®) and her company held the coveted, Certified Residential Management  Company (CRMC®) designation from NARPM®. She is currently a National Instructor for NARPM® and is honored to be sharing best practices with other NARPM®  professionals.  Kathleen has served at the local and state level on the boards for NARPM® (National Association of Residential Property Managers).
Disclaimer: LandlordSource does not represent the article content in this newsletter as legal advice. It is shared information only and up to the reader to use this information responsibly, seeking legal advice as necessary to their business.
LandlordSource provides products and systems to simplify your life and The Property Management Coach (aka: me) provides the support to help you achieve your goals.